We're thinking pharma and electronics because that's where the money is, also luxury and premium goods because it's where rapid adoption is more likely. Digmus is most useful for marketing and customer communication link of value chain, though it could provide some value to logistics too.

Digmus will help consumers and producers fight counterfeit goods. Our solution can be implemented in any industry and in any country. With rare exception, approval from federal agencies is not required, but might be beneficial for expediting systems integration. After passing a certain market threshold, using our system, or one of the same type, will become critically important for market participants. At that point the lack of authenticity verification on anything except the cheapest products will be considered suspicious.