With a simple calculation, hard cap can be found 64.760 eth. Somewhere 20m$
But there is no info about soft cap. Will you inform us about soft cap?
They will probably announce the information about the soft cap in the next couple of days before the ICO for the project starts.
I think 20$ mill is too much amount to be used for the venture. The ICO's are getting a hit these days because of the recent outcomes from America and China. People are panicked to invest right now so I would suggest a smaller hardcap with a detailed description of where it will be used.
When you have ICOs amassing close to $150 million to build a messaging app or to create a platform for launching ICOs, I think this price is far more reasonable for this platform. They will have to actively pursue, nurture and create relationships with several artists/event organizers in other to make this a possibility, just the manpower involved will eat up a lot of that capital.
If the developer explain the reason or what they will do with their soft cap/hard cap, it will makes more sense wherever they put their cap, of course if the reason fits.
Other company don't explain what they intend to do with the money. Rather, they just give you a road maps/ empty promises which aren't met post ICO. with this platform, the road map is there and it's easy to envision what they will utilize the raised capital for. So, if they keep there hard cap at 20mil, i will say they one of the honest ICO out there. The amount a good reflection of the work involved.