If you are looking at ICOs atm, I'd recommend these:
Kin by Kik - they are a big established company unlike many ICOs without product
Kyber networks - backed by a huge list of people
Slvr - pegged to real asset by pegging to silver
For already listed ones, maybe golem or waves. These two are considered less known by ordinary people standard.
Im a big Silver guy, the world most undervalued asset, but if you don't hold it, you don't own it.