Make sure everyone who works with you or for you, feels the need to tell others about the incredible experience.
Agree completely. When we started down this journey several years ago, Chris (the other co-founder) and myself were walking down the esplanade of the Charles River in Boston. We had just come from a very successful meeting for the legacy side of the business that is/was travel tech related. We had a choice to make: to proceed down this path into the unknown of mesh connectivity, or to go down the safe and secure path for what was already working. I would like to say that it was an even ledger with an equal number of plus and minus votes on each side, but it wasn't. The only reason for us to say 'yes' to mesh connectivity, was this, "If we do this right, we can change the world."
So we jumped.
At the very start, and still maintain the same philosophy today, the only way that we will be able to pull this off is to start a movement if you will. Get people to see and understand that we can build a better Internet and a better world. I wrote a blog post about this several years ago (
https://www.rightmesh.io/starting-a-movement-making-a-connected-world-a-friendlier-place/) that I forgot about until you wrote... but this is what it is about... starting a movement.
All of this being said, what we realized after talking to different users, however -- from Cuba and Colombia, to India and Bangladesh -- is everyone wanted to believe in the movement, but they nearly unanimously asked, "What's in it for me?" This was when we started to explore tokenization and incentivization.
Now, we will be able to change the world, and let people's self-interest work in tandem with, rather than via opposed to this starting vision. I just finished up a powerpoint for a talk that I am giving later this week at a conference called, "Can you reduce global poverty and lift up entire economies without doing a damn thing?" Not to be a spoiler here, but I think the answer is a resounding 'YES'.