1) There are codes of conduct a company needs to follow with pre-orders
2) Pre-orders are stating a product has been developed.
3) There was no product in the first place

What were they advertising in Oct? What product was near to completion that pre-orders were needed to be placed? Look at the dates

Please before you tell someone their opinions are incorrect broaden yours to allow better understanding. The scam is not over the existence of the product NOW it was its existence then.
https://bitcointalk.org/index.php?topic=114329.msg2139947#msg2139947