No. think it's diffirence site
This is actually part of BitScan's crypto adoption project. It looks like the domain is redirecting there or something - thanks for spotting.
very interesting cause Rob and Peter are mentioned in there... is this thing legit?
update: it's seems like it's from 2015, is this the first idea behind incent itself?

Yes it is legit. BitScan was developing a framework for consumers to purchase items for bitcoin through the BitScan website. As it says on the homepage, Rob was and still is the CEO of BitScan, Peter was the tech lead for the dev work. This is not a new name for incent, the domain is redirecting there which we will rectify, as Cassius says, thanks for spotting it.