How about listing 1-5 suggested beer pairings (by brand and/or type) for each sauce and an introductory article explaining the logic behind them?

This process could be automated by tagging your sauces (savory, smokey, sweet, tart, fruity, painful, etc.) and doing a lookup against an existing database of beer (BA or Ratebeer's).  You'd have to write the matching algorithm (If [hot=true and savory=false] Then [suggest=Pilsner]).

You could get fancy and have a reverse search too, so we can look up which hot sauce to get according to what beer we have/like.

*clicks 'Beer -> Sauce search'*
*clicks 'Stone Brewery' logo*
*selects 'IPA' from dropdown menu*
*enjoys expertly selected salsa pairing perfectly*

Could you commission a vendor to create a Bitcoin-only "Satoshi's Secret Sauce?"  I'm thinking that would be a souped-up Sriracha with grilled pineapple/pluot instead of sugar, less garlic, Scotch Bonnet, a pinch of celery seed and fresh cilantro, plus a shot of tequila and a splash of single malt.