It is different from the others. they have also blog and video campaign.
they must be very hungry! they're are investing a lot of resources in communication.
I wish it can work, they have a project that is more functional in the B2B, I don't know if it is the best way to promote.
in this moment they are promoting just thei ico, so their investors should be everywhere!
Yes, you're right, you have just to be a bitcoin enthusiast for it! It seems their investment is so huge even if their coin have a low value!