Someone is writing a whitepaper now and getting ready for an ICO with your idea man. It doesn't take much to make an ICO coin, all you need is a solid developer and graphics and you have yourself a $100,000 ICO.
In reality, the guys who are making out with the big bucks (it's only like 5-10 groups who control almost all major ICO's, they bring on people to front their creation), is a team with about 2-3 coin developers, and some guys who know how to market their coins.