This project is clearly interesting. I think they have received Deloitte's marketing support.
I also hope that the price will change profoundly, because at this level, it is likely to be very compromised. The problem is related to the volumes of trade, the bubble must burst more to the masses.
They have a great exchanges trading their tokens, they just have to deliver something that will created a hype for the people to come back and make the volume good again. I am seeing HMQ before with a volume of at least 100 BTC in 24 hours but now it's really low, volume increase is just a reaction of the speculation and will speculate if there is a news.