I feel like the most important thing we can do right now is to get an aggressive public relations and promotional tactic in play.

I remember we had ZEN do that and the price more than tripled in a couple weeks.

Anything.  Signatures.  Social media.  We could hold a contest for best ad and winner gets sigt reward.  Or sigt reward for proof a member has done a campaign at a (real or digital) place potential customers might be interested.  Videos.  Blogs.  Interviews.

On ZEN it was funded by the devs because they got about 2.5% of all coins mined.

I wonder if people here would be opposed to giving developers an extra 5% stake to be used on expenses related to self-promotion.