I think I read about this in "Ready Player One"

Such an interesting forward-thinking concept with VR/AR. It is tough to implement so I am hopping on this a bit late, but here to follow along and learn about the project.
With brick & mortar retail struggling, a VR-marketplace is something that would certainly be intriguing to retailers....
It's a steam like platform for VR. The shop itself shouldn't be too hard to create. It will be harder to get publishers on board.