Yes only 1/10th of the tokens are released to the Public . . . the rest goes to Kik and the Kin Team. How they can call this decentralised I'm unsure . . . also the the ICO cap is 75 million x 10 so they're valuing Kin at 750m already, not really in favour of investors.
I'd rather invest my money in Status it's closest competitor.
Yes, I have some Status, and I'm watching Kin but not joining the ICO. I too would rather keep my Status tokens.
I am keeping a close eye on Kik/Kin as a rival. I can't see why they really need a token for what they're doing, but obviously they're an established company with a big reach, so they can't be ignored.