Did you see, they changed the name and price, jal to something, and from $174 to $276 or something, then they removed everybodys shipping from first class to a lower tier and asking an additional amount of money "175USD" for shipping. Then they ship out, "Experiment units" to people, with youtube vids, try to pull more customers in.

Edit:

I'm not all that smart, but this is common sense to me, what BFL is/are doing.