it's kind of misleading. I thought I was buying 1 coin when i am actually buying 1/10. Don't really see the point of this conversion rate. Does any one see it?
What is the problem? Only exchange rate (price) matters.
So if you have 10 coins, $1 each and you exchange it for 1 coin which cost $10 - things are the same

Available supply will be decreased 10 times, sounds pretty cool.