I do not see much information about the new ICO but I have a feeling it is not going to be the quick sale that we use to have.
It shouldn't be ended in a couple minutes.
Because every participants have limits. And they know they can invest anytime at the first of the ico in those limits.
Whitelisted accounts have 24h to purchase 3.6ETH worth of tokens.
Everything remaining after the 24h will be kept for same for the whitelist (uncapped this time)