They are putting the coins (that have never circulated) into a wallet without private keys, preventing them from ever being circulated again. There is no destroying of coins happening, no deflation occurring. This is how I understand it to be about. This can't directly change the price. It can indirectly change the price by causing people to invest in the token prior, through awareness and marketing of the whole burn thing, and possibly a dump afterwards when the common misconception that this would create deflationary pricing of the token gets realised. I only see one short term price indication after this "burn", down. Prove me wrong Blocksafe xP

I do like the technology behind it though. Very good non currency application of blockchain technology. I see this as an alternative to government gun control. If we see adoption by large companies it will be worth investing into the technology. Maybe after all this burn stuff is over though.