*Bump*

Looks like something was broadcast on CCTV again: https://bitcointalk.org/index.php?topic=208183.0

And it's having an effect:

Baidu: http://index.baidu.com/main/word.php?word=%B1%C8%CC%D8%B1%D2
Wikipedia: http://stats.grok.se/zh/latest90/%E6%AF%94%E7%89%B9%E5%B8%81

(Google Trends has not yet updated with Friday's numbers)