They seem to be offering what Centra / TenX / Monaco (debit cards / spending cryptos everywhere) and Everex / OmiseGO / AirToken (finance / micro finance) and LAToken / Real (investments into real estate, shares etc.)

Seem to be wanting to do too many things which have already been done multiple times (by icos who seem to be more focused), they don't have a working product, and they are asking for 55 million US$ plus in the ico - which brings to a market cap of 110 million US$ plus at the ICO stage!

On top of this the young partners run other businesses, so I don't know how dedicated they'll be to this. The founder seems to be enterprising but this is his fourth business. They've tied up with other companies who if you study are also startups without a track record. They seem to have a good strategic advisor in the form of Ex-DHL global head and some good publicity but my opinion is they are trying to do a lot, without a track record in the sector and without focus, and they're doing things which lot of other players in the crypto space already have a head start in.

If they meet the hard cap I won't be surprised if the price dips post ICO when it hits exchanges.