What to do when price keep dropping ?
If the drop was quick like the one we just saw with bitcoin them buy, sudden prices drops leads to higher prices.
If the drop is slow and consistent, invest elsewhere or pray...
This answer made my day!
Sudden drops cannot be a sign that death is imminent, because death is slow. Oh it seems we are dropping slow right now, but still no death in the future for me. Hold and pray. 
Pray hard! It works! 