alot. It's a trademark we are talking about here. You guys don't care whether the business is real or fake until you are left with worthless coins in your wallet. When they have collected enough money they will disappear, the price will fall down and they will later reappear for rebranding and continue a systematic price hiking and everyone will fall for it all over again. What a game.  I realise this a bit late. 8 coins providers are currently involve in this game according to Westminster University students.