Blackmoon? That sounds kind of scary. Well, not to worry about the name tag. You had already invested in the ICO even before making your research (I still doubt if you have actually done any research on it though) and I should think you ought to know that throwing up this question here isn't the right channel to knowing what the ICO is about. There should be an instant channel through which you can reach the company for response like Slack or Telegram. You may want to send them this question.