We all know that before investing we try to see the whitepaper, the team, the website quality, the idea, the social presence..
but in the end of the day, what makes you want to invest in a project?
What is the ticking edge for you?
For me the most ticking edge that drives me to invest on ICO's is it's profitability based on the roadmap and team. Most wouldn't really invest on ICO's if projects are not profitable at all and because of that many users look for the roadmap, team, and more to invest on new upcoming initial coin offerings. For the team criteria I evaluate team credibility by seeing how active the team is and their past achievements on other ICO's if they joined one.