We all know that before investing we try to see the whitepaper, the team, the website quality, the idea, the social presence..
but in the end of the day, what makes you want to invest in a project?
What is the ticking edge for you?
You should check out this link quite interesting. It will give you a good idea to the points to take into account before investing in an ICO:
https://cryptopotato.com/10-keys-evaluating-initial-coin-offering-ico-investments/