There is a fine line between healthy competition and generalization of the market. While currently I believe the ICO scene is at a good spot, during the next few months more and more people will pick up on the ICO craze and start launching scamcoins and shitcoins, eventually outweighing the actually good coins and thus getting a bad reputation out for the ICO scene in general. Bad media attention will bring the ICO craze to a halt although I believe we are about half a year off before that happens.