I see more and more merchants accepting Bitcoin but I feel many are missing the point. I, along with the vast majority of you, hate spending my Bitcoin. The only reason I would spend Bitcoin is if I can get a 20%+ discount on an item or service that I would be purchasing anyway. This also assumes I can immediately purchase more BTC to cover what I spent. I have done this before for purchases on Purse, then buying the BTC right back on Coinbase. The headache alone is hardly worth it. So merchants! It's great that you accept BTC but give us a compelling reason to spend it at your establishment, otherwise we really don't care.
Reason? Didn't you know that it's a good exposure for bitcoin once merchants accepted it especially if that is big merchant eventhough their goal is not means to exposed it. One reason they accepted bitcoin is because of demands and request.
Also why don't spend bitcoin? It's money and that is
their money so whatever they like to do, then just allow it. Also merchants are not obliged to gives us a compelling reason like you are saying because in the end, we are the one who will decide if we will used bitcoin payment. And another one, there are times that people doesn't have fiat so bitcoin is the only option. There are lots of things to be concerned of rather than this.