What I learned from Kickico marketing.
1. Build trust among community.
Investors want to see how team works, if CEO is alive, what company writes in social media and blogs.
2. Asian markets are different.
Classical instruments are worthless. They have WeChat, Kakao etc. Find a middleman - for a local representation.
3. Create useful content.
Videos, to do lists or valuable information. People love to receive added value.
4. Invest in marketing.
Don't dream that once you started your projects - money will pour on your shoulders.
Thank you for sharing - all valuable insights.
and the first point seems to be the most important - without that part well addressed the rest sounds useless