So, wait... is this "leaked" document intended to HARM this project somehow?

If it's legit (seems possible to me) it looks great, to me: what's the problem? Why did that have to be "leaked" vs just part of the project explainer?

TL;DR basically to me this looks like it's a project pitch from a marketing and online promotion company specializing in the music industry, i.e. doing stuff like rock bands website, their merchandise and promo sales stuff etc.  They're proposing to develop an easy to use, modular, plug-in type shopping-cart software utilizing MONERO as the exclusive payment choice for crypto currency (not clear if it'll also have Visa/MC legacy payment option etc, too... but seems like that'd be required realistically if it's gonna be accepted)

The pitch is priced in BTC, oddly (not Monero LOL) but the values for the project assuming $4K/BTC now are about correct for Fluffy's FFS funding numbers.

Seems to me this'd be *great* if they can pull it off.  The music business and online merchandising for bands, etc is indeed a large market, not currently all that tech savvy (think of Wayne & Garth, LOL) but still quite "plugged-in" online, and moreover it's not the usual "dark market" drugs porn criminal shit, etc, that XMR is faulted for so often.

Basically, seems to me that getting a strong toe-hold in a market niche like this -- that can then be expanded to e-commerce overall -- would be fantasic, IMHO.

Just don't grok why the document was "leaked" as if it's something detrimental to Fluffy's proposal, at all.  Odd.