how are you supposed to get this to the mainstream?
The mainstream is not really the target demographic.
From the whitepaper:
https://www.airtoken.com/paper/AirFoxICO_WhitePaper_v3.0.pdf1. Users: Access to mobile data via token-spotting and advertisers. AIR will be used as the
ledger of record for the users smart-phone data and personal information. Users will
receive AIR rewards for opt-in advertising (instead of the ads being an invisible burden
on their data) and peer-to-peer spots of AIR based on our internal AirFox user return
grade, (representing the recipients likelihood to return to providers the AIR spotted)
furnished by AirFox for AirFox internal evaluation guidelines only. Users can redeem
AIR for mobile data recharges across prepaid carriers around the world, and eventually
physical and digital products, across publishers and advertisers.
Carrier list:
https://www.airtoken.com/press/files/Airfox-airtime-coverage.csv