don't get why people are so upset about this, aside from being misled by the utterly mistaken belief that there should be a centralised authority in control, which runs wholly contrary to the entire concept behind Bitcoin.
Well, maybe because it crashes the price badly everytime bitcoin forks into different bitcoins and destroys the network effect confusing people. "Oh wow, there are 3 bitcoins now? what do I buy?"
They know their shitcoin would never gain traction as an altcoin, so they try to steal the bitcoin brand by bribing corporations into accepting their shitcoin altfork.
Satoshi said clearly that he didn't want his software forked for technical reasons. Stop selling this bullshit as if it's good for bitcoin.