investing in ICOs is getting riskier day by day just because many projects are trying collect funds based on what they think they will become in the future, but not what they are. i think 0x was the ico so far in terms of how they managed the token sale process.
Thats true. There are cool ones out there though. Look at dragonchain,
https://dragonchain.com/The market price of the token is determined by the total amount raised. Basically they will divide the total amount raised by the amount of tokens and divvy them out accordingly. There are no earlybird sales, no discount codes, and no reason for whales to buy in early and dump when it hits exchanges because the price they buy in for is the price it will hit the exchanges at, so the price of the coin should remain pretty stable right off the bat. Pretty genius if you ask me.