I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?
I totally agree with you and I believe that marketing is the key of making any ICO successful. A good marketing team can guarantee you very high returns and I have seen some of unique projects fail because of less marketing. Marketing is really one of the deciding factors for how much an ICO will raise.