Team from Apple --> secrecy, no product announcements, rumors, leaks, etc. until the final product is revealed and puts all speculation to rest.
Apple leaks left and right these days months before revealing a product
But anyway not disclosing the developers makes total sense, having absolutely nobody as public face is another if you want to receive money
I want this project to succeed but the more you dig into it the fees are not that much lower and the team are ghosts no wonder people worry