Chlú (pronounced clue and Irish for reputation) is excited to announce here on Bitcointalk Chlu's solution to online reputation. Chlu is the worlds first truly open and free-to-use reputation platform. It is led by a well rounded team of experts in reputation and PhDs in Distributed Systems. We plan to change the way people search for products and businesses online.
Search for products and businesses is broken. Customers rely on reviews to make purchasing decisions but where are these reviews coming from? Can they be trusted? Online reputation based on traditional reviews and ratings is open to massive manipulation. Whats worse is that even the new entrants into decentralized reputation lock you in walled gardens.
Chlu is the solution. Chlu offers the first reputation platform that is backed by verified payments, open for anyone to use, and portable across all marketplaces. With ratings and reviews validated by payments, people can no longer create fake reviews. The system saves user feedback on IPFS and ties it to a proof-of-payment made through cryptocurrencies like Bitcoin, Litecoin, ZCash and Ethereum. The best part: the technology will be open-source. Merchants want to break free of marketplace walled gardens. Chlu now makes this possible.
We are scheduled to publish the Chlu protocols and associated open source reference implementations this year. Anyone can start using Chlu to send and receive reviews and ratings through wallets that support Chlu. We chose to use blockchain technology because we believe people should own their own data. We have designed the platform to give ownership of data back to the people. This is simply how the future ought to be.
We have published a white paper providing an in-depth look at the platform on our website http://chlu.io.