Hilton is far from the first celebrity to hype ICOs. Boxing star Floyd Mayweather and American rapper The Game have touted the diverse digital token sales over the past month alone.
The Game has been promoting Paragon quite a bit. Which is one of the reasons why i'm feeling good about this project. Not cuz of The Game, but because the team knows how to do marketing very well. And in order for a Cannabis project to succeed, i think marketing will be important to achieve adoption.
Paragon made a purely calculated move by getting "The Game" on board with their project. The Game is a heavy smoker, whose public image is centered around a lifestyle filled with the fast life, money, cars, and Marijuana use. His advocacy is pefect for reaching the target niche market, plus he has a heavy backing by the stoner, and urban communities.
The Game isn't most known for smoking weed. Snoop Dogg is but he is currently probably too stoned for representing paragon. Anyway The Game can help paragon like Floyd Mayweather did