but celebrities help people known more about project. they will wonder what is crypto what is paragon. If they see something in this project. they will invest
Its all about publicity and marketing strategy better have a celebrity backing up your campaign to gain more buyers, but in there case it just happen that one of them is a celebrity.
Celebrities here it's just a bonus will attract some people yeah, but is not the main or important goal of the project, perhaps there are some other celebrities investing in Paragon and other cryptos and nobody knows, some celebrities will ask for money to advertise, some other not, so we assume that the celebrity that we got is paid, or perhaps is doing it for free to attract more investors and increase the chances for the proejct to succeed, that is possible too.