I've bought into the ICO as think if it gets mass adoption it's a great concept with real world use. Team looks solid and plans look really exciting (potential is humungous particularly for mobile mining to get non crypto users familiar with the tech and how to access the market).
Is always going to be speculative but I have a good feeling about it!
Don't invest in the ICO. You might find people wanting you to purchase coins during the ICO though the thing that you should do is purchase during the coins dump when it hits and exchange.
I wish I'd posted this before I did

Thanks for the advice, really appreciated and next time I will, am holding for the mid term so hoping it won't hurt me too much, fingers now shakily crossed! Still getting to grips with strategies tbh as have held Eth initially and now diversifying.