Now this looks little weird, but when days pass people starts gifting bitcoin when the popularity increases, one of my friend already has got bitcoin as a gift during the days of Christmas. But with that both were aware of the digital currency and it's value, but the same makes people think what's this gift with the unknown person. So same as we providing giftcard in future people use bitcoin for gifting purpose.
The idea is also good if you want hassle free gift to a dear one getting married instead of spending a day finding a more appropriate gift for the couple. When we give gifts we make sure the gift we are giving will be used or liked/loved by the person we are giving to. We don't just give something we know will not be of any benefit to them, so i think if the person getting married is known to us to be someone who is fond of bitcoin and other cryptocurrencies or in short into the business of crypto, we can give them bitcoin and it would be something he may love.