why participate in a 120 trillion market when one could participate in a 1.2 quadrillion dollar market place? asking for a friend.
It is true a valuation of $120 trillion sounds like a made up number if that's what you're alluding to

but no, the project didn't make that up.
https://naturalcapitalforum.com/about/
The point is, there's an untapped market that has so far been run by governments and large corporations. We, as consumers have had no real means to participate in that market. Earth Token is about to change that.