That's the problem. Organizers UTRUST came up with the idea and can't even verify the possibility of its implementation. They organize the ICO to raise money to ATTEMPT to implement the plans. UTRUST like deliberate deception.
Monheta has a working product? Has already a partnership with some online shop? It offers buyer protection? But most important question: Why I can't invest in both monetha and utrust ?
There is a Minimum Viable Product section on the Monetha website, including website widget and extensions for 2 e-commerce PHP platforms. It is indeed very 'minimum', but you have to admit it is at least something. Despite the amount of engineers in the UTrust team I do not see such a demo on their website, so that is an opportunity for improvement right there.