Agree COMPLETELY that a marketing push is needed. Maybe call Viacoin Jesus?

roflmao I keep Viacoin Jesus deep in my heart! He carries my portfolio moonward when all other legitimate coins are crashing.

Prior to beginning them, let's have in place the infrastructure necessary to support the result of successful marketing efforts.
We don't want to get people interested in VIA only to be turned off by some unresolved pain point. Better the remain unaware than hate it.

How about sticking to community building and outreach, such as Chinese/Japanese/Korean/Russian/Portuguese translations and a Noob Help Desk?
IMO we need more than one dev before enticing end users.
Also, building out fun/useful services like gambling and tipping bots will automatically attract new users. I suggest a clone of chopcoin.io to use as faucet and betting site.