If prices are falling, then for me, I need to hold my bitcoin until such time that the price will rise again so I can gain in the future.
Holding is really a very good idea at the time when prices are decreasing. I think you can also go for more investment and can buy more Bitcoins at that time. This will help you earn a lot of profit and you will get a lot of earning in this way. All you need is to have patience and thats all.
Exactly. Like what's happening right now. It's a very good time to buy bitcoins while prices are a bit low. It happened already just a few days before segwit and it happens pretty much everytime there's a big announcement. Just relax and look at it as an opportunity
I will suggest the following things to do when prices are falling:
Dont get panic due to the fluctuations in prices.
Hold down your bitcoins.
Wait for the right time to start off trading again to overcome the loss you bear during dump period.
Make efficient use of your market intellect.