I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?
Generally. It's all about the vision, team and execution.
But I think....
Marketing plays a huge role in ICO. from PR, Brand, Communications, Community, Social Media, Bounty Programs, Paid Advertisements, etc. most ICO's spend around $50k to a $300k to achieve the crowd sale goal in the shortest amount of time.