We increased our reserve to 35BTC.
It's obviously a great thing that you managed to expand your reserve, but in reality, it doesn't hold much value since people can't verify if this is true unless they actually send in 35 BTC, but that won't happen. Are you okay with signing a message from an address, or addresses containing these coins in private to a trusted forum member? It will help you gain some credibility, because at this point there isn't anything that gives people a piece of mind when making use of your service.