So say someone bought waves KSS and sat on it for awhile.  They follow up on things only to find that the dev team arbitrarily devalued their investment to 1/100th of what it was.  "You missed the deadline!".  Not everyone eats/sleeps/shits crypto 24/7.  Why would anyone take your ICO seriously given your treatment of the current holders?

Good luck.  You're gonna need it.