Another security measure -
A lot of our marketing will be done on bitcointalk. Users receiving promos like NO DEPOSIT BONUS' etc, all will be awarded only through the forum. Therefor, users will have to have a bitcointalk account with activity, and open their ultimatebit account using the same account username as bitcointalk, to receive the bonus' - this isn't to say that cheaters cant circumvent this, but it does lower the chances when you have a 6 month old account with activity on bitcointalk. You can check user activity quite easily. This will help for indicating certain player qualities.
We will be able to validate bonus' based on bitcointalk activity and trust score.
Concentrating on bitcointalk community as a main pool of potential players sounds very smart in the sense of preventing some kinds of collusion, fraud etc. At the same time it will need a lot of marketing work to fill the tables, especially in local subforums. So if you'll need the translations of promomaterials etc for russian subforum just let me know (russian is my native language).
It won't be only on bitcointalk, but I'm using this forum to help me validate players by my criteria, so for example, New users receiving bonus' etc will have to use the same bitcointalk username. If their account is at least junior member with no negative trust than I can give a bonus, check out the users past posts etc. it's just an extra help not something g we are going to completely rely on.
We are doing a lot of paid marketing, media buying, ppc, forum marketing such as signature campaigns (here4trades will be helping with that) as well as affiliation.
Once our affiliate program is up, we will be looking for key strategic partners in different regions, so if you'd like to help pick up our Russian desk, we can definitely talk about it. Just PM me and we'll talk about it.