The way they call it doesn't change what Bitcoin is. The problem is that it brings confusion for the average user. Calling it a currency, a digital currency or a cryptocurrency tells them more what it's all about.
Yes it is admissible and it can be said as token because it is token to the high profit and high earning. It is token to the global marketing and it allow us to shop everywhere in world yes it is a token and in coming future everyone will use this token.