What to do when price keep dropping ?
Like they said keep calm, everything will be fine soon. Analyze the situation, if you find it just a minor fall, buy coins if you like, then wait for it to rise then sell, that's it. Be patient enough to wait for the right moment because there's a time for everything. Perseverance and accuracy is the key.
Just hold it. Holding them will give you the authority to act correctly without big mistakes that could ruin your economic situation.
Never buy coins with borrowed (loaned) money.