This are some things we need

1. The Importance of Google – with
approximately 80% of all searches
being conducted via Google, it is
critical to primarily focus SEO effort
on this search engine. Yahoo and
Bing, are less important but still an
important part of search engine
marketing.
2. Keyword Selection – Pick keywords
that are relevant to your business
but also fairly easy to rank for. Look
for multi-word phrases or ‘long-tail
keywords’ as they are usually less
competitive
3. Content is King - Prospects are
more likely to buy from you if you
are a thought leader, so establish
yourself as one by creating
extraordinarily helpful content. Take
decisive action to ensure
prospective customers are attracted
to your site as a place to find
answers.
4. Generosity is Also King – Another
key part to attracting customers is
your generosity in giving away
information, access to tools, etc.,
which also earns you inbound links
which improves your search engine
rankings.
5. Social Media – Focus on the top
three social media venues: Twitter,
Facebook, and LinkedIn. Remember,
‘be real’ and ‘be there’ to help the
community rather than to push
products.
6. Calls-to-Action – It’s important to
provide something of value that
solves a problem for visitors in
exchange for their contact
information. Often traffic will not be
ready to buy right away, but a
tempting call to action will lead
them down the sales funnel.
7. Landing Pages - Everything that has
been done to draw qualified traffic
to a site, from improving SEO, to
generating great content comes to a
head in the landing page. Leads
should be confronted with an
inescapable case for them to leave
their carefully guarded personal
information on the form. Having one
offer, recapping benefits, and a short
form are all key.
8. Lead Nurturing – follow up calls to
action with a ‘thank you’ email and a
lead nurturing campaign that further
entices leads down the sales funnel
with additional free offerings– this
is a free opportunity to keep touch
with a lead.
9. Tracking Progress – Effective
Inbound Marketing is all about
experimentation. Select a strategy
based on experience with customers
and industry to get people to both
visit and convert on the website.
But anticipate that initial
assumptions about keywords, or
what it takes to get traffic to
convert will not be right (or not right
enough) and changes will need to
be made. For this reason, it is
essential to have a complete
internet analysis tool-suite to help
figure out what’s working and
what’s not.
10. Patience & Tenacity – It’s easy to
become discouraged and frustrated
if Inbound Marketing is approached
as a point solution. In reality, it’s a
long term strategy only rewarding
those who approach it with patience
and tenacity
                                         Thank you for bearing