Yes I know, very frustrating. Quoting the website:

"If you’re an early investor owning a masternode before the 1088 masternodes used in the above example you’ll stand to profit the most.  Using the analogy of the supermarket, there will be less people in the queue ahead of you each time, so you’ll get through the cashier line several times more in the same amount of time.  Instead of getting rewarded every 2 days, you can be rewarded as frequently as every single day or even every few hours if you’re early enough."

Insiders are getting to start the masternodes before the pawns.